Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services,…
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With the role of data increasingly important, and access closely guarded, Asia-Pacific e-commerce platforms and retailers want deeper partnerships where…
With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether…
The term 'artificial intelligence' means many things to many people and can conjure fear among consumers that the rise of…