Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set…
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they…
Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and…
This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European…
As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that…
Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of…
This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase…
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and…
Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing…
The more things change, the more they stay the same. Football nearly came home, Harry and Meghan tied the knot,…