Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the '2019 predictions' trend, and reminding…
Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter…
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…
In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC…
UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals…
In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at…
ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring…