Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…
ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native…
Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis…
So, you've invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba's Commerce Business Grows 40%;…
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
If you aren't bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway…
When it comes down to it, some things are done a certain way because it just makes sense – whether…