There were three trade press stories this week that exemplified the changing face of the ad network model in the…
The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of…
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region,…
It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended…
Forrester recently released its white paper on tag management, "How Tag Management Improves Web Intellegence". Here Paul Cook, CEO and…
Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of…
It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate…
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an…
Robbie Hills is the Head of Rich Media for Google APAC. Here Hills discusses the growth of rich media in…
VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven…