Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the…
Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…
Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe…
Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform…
Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV…
ExchangeWire can announce that the IPA, the professional body for advertising, media and marketing communications agencies in the United Kingdom,…
In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on…
Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…
In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…