James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of…
Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state…
In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST…
ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS…
A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article…
Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early…
One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new…
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…