ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to…
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy…
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to…
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than…
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and…
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be…
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data…
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number…
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers…
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…