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Advertiser Archives - Page 111 of 134 - ExchangeWire.com

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'Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv

Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some…

12 years ago

Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands

In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social…

12 years ago

Adform Q2 2013 Report

Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second…

12 years ago

Solve Media Global Bot Traffic Study

Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile…

12 years ago

Matej Novak, MD, Czech Publisher Exchange Discusses the Premium Publisher Consortium

With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit.…

12 years ago

‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today,…

12 years ago

‘Sambreel is Still Injecting Ads. Video Advertisers, Beware’, by Douglas de Jager, CEO spider.io

Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for…

13 years ago

As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be…

13 years ago

‘Nevermind the B*ll*cks, Here’s the Next Wave of RTB Innovation’, by Tal Keinan, CoFounder & CEO, AdExtent

There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see…

13 years ago