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Advertiser Archives - Page 110 of 134 - ExchangeWire.com

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Turn Infographic: The Life of an Ad

Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast…

12 years ago

‘The true cost of that 1% CTR’, by Daniel Harrison, SVP Sales & BD, AdExtent

Now a week out from the major IPO that serves as proof positive that the retargeting category is ‘all grown…

12 years ago

‘Let’s put this into context.’, by Anne de Kerckhove, MD EMEA, Videology

Digital advertising spend figures for the UK paint an attractive picture of an industry now worth more than £3 billion.…

12 years ago

‘Money for Nothing & Your Clicks for Free: How to Not Waste Your Money in Retargeting’, by Adam Berke, President, AdRoll

Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking…

12 years ago

Infographic: Videology EU Q3 Video Market Study

Videology has compiled their research from Q3 in this infographic illustrating who's advertising with online with video by category, and…

12 years ago

'Using Mobile Programmatic to Build Brand — One Question at a Time', by Chris Bourke, Commercial Director EMEA, Qriously

When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former…

12 years ago

‘Why Tag Management Systems are the Logical Data Platform’, by Jon Baron, CEO, TagMan

When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing,…

12 years ago

The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…

12 years ago

The Viewability Quandary: How to Make It Work & Who Will Actually Use It

It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…

12 years ago

‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications

Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater…

12 years ago