It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on…
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are…
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the…
Despite a boom in digital advertising, quantifying online display advertising success is still perplexing many marketers. Not only is the…
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than…
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s…
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability…