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Advertiser Archives - Page 103 of 134 - ExchangeWire.com

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Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…

12 years ago

The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…

12 years ago

Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times

Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK…

12 years ago

Why Is Something As Important As Viewability Being Defined So Weakly?

Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective…

12 years ago

The Russian Ad Tech Sector And How It Differs From The West

Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can…

12 years ago

'If your strategy is built around just multi-channel and acquisition, you will become a commoditised toolset'

UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its…

12 years ago

How Much Of A Problem Is Click Fraud In Programmatic?

Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem…

12 years ago

Despatch From Germany: 'Clean Up Your Act!’

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…

12 years ago

German Broadcasters Tipped To Embrace Programmatic

As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication…

12 years ago

Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…

12 years ago