ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Spiegel Media bringen CpH-Messmetrik; Smart implementiert ads.txt;…
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a…
The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry…
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…
What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ads.txt in Deutschland…
Ad fraud: a billion-dollar problem and a surefire way to get rich quick. For the criminals doing it, that is,…
With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…