ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: TAG requires…
With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…
Ad fraud remains a conundrum for the programmatic industry, threatening even perfectly legitimate publishers with losing their ability to fund…
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to…
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes…
The world for publishers has changed over the last year with a focus on quality content and ways to unlock…
One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content…