In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band…
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…
Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to…
Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this…
GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…
Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit…