Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a…
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter…
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director,…
Despite the ongoing attention to the so-called 'ad tech tax' in the digital advertising ecosystem, it remains a challenge for…
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency,…
It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have…
In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version…
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…