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Ads.txt Archives - ExchangeWire.com

Ads.txt

WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its…

2 years ago

Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations

In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes…

2 years ago

Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals

In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an…

2 years ago

Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI

In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces…

3 years ago

Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning…

4 years ago

Tappx Leads Ad Tech Industry for App-Ads.txt adoption

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing…

5 years ago

Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way…

6 years ago