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Addressable TV Archives - ExchangeWire.com

Addressable TV

Industry Review 2025: CTV, Gaming and the Future of Entertainment

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

7 months ago

Digest: Perplexity Seeks $1bn Funding Round

In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV…

7 months ago

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

The Ad Tech Optimist

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…

2 years ago

Industry Review 2024: What’s the Future of TV?

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive…

2 years ago

Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership

In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate…

2 years ago

The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to…

2 years ago

The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite

In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA,…

2 years ago

Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem

In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the…

2 years ago

The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy

This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the…

3 years ago