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Addressability Archives - Page 8 of 8 - ExchangeWire.com

Addressability

Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform,…

4 years ago

Lotame Panorama ID Continues to Win Industry Support

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced…

4 years ago

Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising,…

4 years ago

Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region

Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands,…

4 years ago

Addressability in 2021: Re-Framing an Identity Infrastructure Without Cookies

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at…

4 years ago
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