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Addressability Archives - Page 3 of 8 - ExchangeWire.com

Addressability

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC),…

1 year ago

FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA

FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame,…

1 year ago

First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying…

1 year ago

Quantcast Reveals Oscars Digital Engagement Suggests Success for Female Leads

Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today…

1 year ago

Adsquare Partners with ID5 to Enhance Ad Relevance

ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers…

2 years ago

Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach

Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater…

2 years ago

NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets

In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence…

2 years ago

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled…

2 years ago

Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers…

2 years ago

Silverbullet Forms Partnership with MetaRouter to Deliver an Industry-First Solution for the Privacy-First Era

Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side…

2 years ago