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Addressability Archives - ExchangeWire.com

Addressability

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate…

2 weeks ago

Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…

2 months ago

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…

2 months ago

Mission Precision: It’s Not Just Who, But When and Where That Matters

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they…

3 months ago

Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading…

3 months ago

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising…

4 months ago

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising,…

5 months ago

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly…

6 months ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

7 months ago

PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg

Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future,…

8 months ago