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Addressability Archives - ExchangeWire.com

Addressability

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate…

9 months ago

Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across…

11 months ago

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…

11 months ago

Mission Precision: It’s Not Just Who, But When and Where That Matters

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they…

12 months ago

Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading…

12 months ago

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising…

1 year ago

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising,…

1 year ago

IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly…

1 year ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

1 year ago

PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg

Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future,…

1 year ago