• Ad Tech

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Fraud

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

• Ad Fraud
• Ad Tech
• Ad Verification
• Data
• Digital Marketing
• DMP
• EMEA
• Martech
• Measurement
• Programmatic

Impact Radius Buys Forensiq; Snapchat Partners with Oracle

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…

• Ad Fraud
• Ad Server
• Ad Verification
• Advertiser
• Agency
• Creative
• EMEA
• Measurement
• Mobile
• Native
• Programmatic
• Publisher
• SSP
• UK
• Video

Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…

• Ad Blocking
• Ad Fraud
• Ad Network
• Ad Server
• Ad Verification
• Advertiser
• Agency
• Data
• DMP
• Exchange
• Programmatic
• Publisher
• Viewability

Now & Next: Malvertising

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…

• Ad Blocking
• Ad Verification
• Advertiser
• Display
• Measurement
• Media Spend
• Mobile
• Mobile
• Programmatic
• Social Media
• Video
• Viewability

Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Ad Fraud
• Ad Verification
• Advertiser
• Display
• DSP
• Mobile
• Mobile
• Programmatic

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

• Ad Server
• Ad Verification
• Advertiser
• DACH
• Data
• Display
• DSP
• EMEA
• Measurement
• Middle East
• Mobile
• Mobile
• Performance
• Programmatic
• Publisher
• Trading Desk
• Video
• Viewability

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

• Ad Fraud
• Ad Network
• Ad Verification
• Advertiser
• Agency
• Analytics
• APAC
• Data
• Measurement
• Mobile
• Performance
• Publisher
• Targeting
• Trading
• Trading Desk
• Viewability

Focus on Click-Based Metrics Driving Ad Fraud in Asia

Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…