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Ad Verification Archives - Page 7 of 23 - ExchangeWire.com

Ad Verification

Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Is There Gold at the End of the Rainbow?

Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer…

8 years ago

P&G are Right to Push for Viewability-Accredited Suppliers, But There’s More to it Than That

On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…

8 years ago

Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside…

8 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

9 years ago

India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure…

9 years ago

DoubleVerify Ramp Up European Operations: Q&A with Steve Brown, MD EMEA & Wayne Gattinella, CEO

Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to…

9 years ago

The Great Log Blog: What Did the Log Ever Do for Us?

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago