ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection…
To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models,…
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…