The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads —…
The dominance of Facebook & Google is well documented and is in part due to their ability to use a…
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a…
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't…
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics.…
This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…
Trust and transparency – two words that have kept the industry focused on developing a sustainable ecosystem that serves all…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…