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Ad Verification Archives - Page 4 of 23 - ExchangeWire.com

Ad Verification

Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing…

5 years ago

IAS Study Reveals Data Privacy Matters to 94% of Singapore and Indonesia Consumers

Integral Ad Science (IAS), the global leader in digital ad verification, surveyed over 1,000 consumers in Singapore and Indonesia about…

5 years ago

Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising

Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement,…

5 years ago

Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout

Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer…

5 years ago

Integral Ad Science Selected for YouTube Measurement Partner Program

Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube…

5 years ago

DoubleVerify Extends Media Quality Authentication to Pinterest

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today [6th April 2020] announced an integration…

5 years ago

COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear…

5 years ago

Brand Suitability: Demystifying Blocking and the “DV Clouds”

In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm's…

5 years ago

Integral Ad Science Names Lisa Nadler as Chief Human Resources Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Lisa Nadler as Chief…

5 years ago

Publishers Let Randoms Stick Ads In Their Slots

In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers…

5 years ago