Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective…
Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS…
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in…
The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem…
Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem…
As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…
Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…
Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…