Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as…
In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the…
In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media…
Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at…
Epom changes the way of providing software as a service by providing not only the technology but also guidelines on…
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as chief financial officer. Anders has been tasked…
Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for…
Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der…
The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged.…
Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect.…