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Ad Tech Archives - Page 91 of 155 - ExchangeWire.com

Ad Tech

Union Media Fully Acquired by ShowHeroes Group

ShowHeroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a…

5 years ago

Xandr Releases CTV Guide to Increase Advertiser Understanding

Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41%) of digital video…

5 years ago

Google Threatens to Pull Search from Australia; IPA Predicts Eventual Ad Spend Recovery

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

Capital Croissance Invests in Smart AdServer

Smart AdServer, the independent ad tech platform, is reshaping its capital structure via a Management Buyout of current investor Cathay…

5 years ago

Taboola to Become NYSE Listed at an Implied $2.6 Billion Valuation via a Merger with ION Acquisition Corp. 1 Ltd.

Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose…

5 years ago

Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings…

5 years ago

Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading…

5 years ago

2021 Predictions: Data, Transparency and Privacy

With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020.…

5 years ago

Adverty and Verizon Media Announce New Deal to Enable Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming

Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon…

5 years ago

DoubleVerify Earns MRC Accreditation for CTV Measurement

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating…

5 years ago