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Ad Tech Archives - Page 88 of 155 - ExchangeWire.com

Ad Tech

Intelligent Video Solutions (iVS) Partners with RSquared Global Ventures (R2GV) to Support Expansion Plans

iVS, a premium in-stream video advertising marketplace based in Singapore, has brought on R2GV as an advisor. R2GV, launched by…

4 years ago

Pubstack and Didomi Join Forces to Run the Online Event ‘GDPR, TCF…How to Maximise Monetisation While Respecting User Choice in 2021?’

The last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them…

4 years ago

What’s Old is New Again: The Return of Contextual Targeting

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to…

4 years ago

Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic…

5 years ago

68% of UK Marketers Believe the Future of Advertising Relies on Multiple Interoperable ID Solutions

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today…

5 years ago

Taboola Introduces Way for Publishers to Personalise Digital Properties Based on Reader Loyalty

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

5 years ago

2021 Predictions: Mobile and In-Game

Whilst the events of 2020 proved disruptive for many businesses, and even catastrophic for some, a handful of sectors thrived…

5 years ago

The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them?…

5 years ago

TheViewPoint is Certified by Innovid to Run Interactive CTV Ads

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and…

5 years ago

Impact Rolls Out Series Of Events To Celebrate Black History Month In The US

Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which…

5 years ago