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Ad Tech Archives - Page 86 of 155 - ExchangeWire.com

Ad Tech

IDG adopts LiveRamp’s Authenticated Traffic Solution

IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted…

4 years ago

Xandr Shares Comprehensive Approach to Identity

Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following…

4 years ago

Google to Ban Alternate IDs from Chrome; Twitter Aims to Double Revenue by 2023

In today's ExchangeWire news digest: Google announce they will not support alternative IDs on Chrome once third-party cookies are terminated;…

4 years ago

OTT and CTV Apps: The Next Wave of Compliance

Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people…

4 years ago

Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert

Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing…

4 years ago

Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that…

4 years ago

Digital Turbine Acquires AdColony; Nielsen and Roku Form “Strategic Alliance”

In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team…

4 years ago

Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group

One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former…

4 years ago

Seedtag Releases Dynamic Placement Optimisation to Boost Contextual Advertising Performance

Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that…

4 years ago

Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety &…

4 years ago