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Ad Tech Archives - Page 7 of 155 - ExchangeWire.com

Ad Tech

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The…

6 months ago

The Wires 2024: Celebrating Another Remarkable Year of Ad Tech

Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony.  We celebrated the accomplishments of both…

6 months ago

El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js

AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente…

7 months ago

AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers…

7 months ago

The Modern Media Planner Buyer – From Old School to Future Resilient

In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how…

7 months ago

Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers

Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to…

7 months ago

iion Welcomes Adam Peck as Head of Advertiser Sales, UK

iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of…

7 months ago

MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC’s Rich Ashton

The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director…

7 months ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

7 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

7 months ago