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Ad Tech Archives - Page 48 of 155 - ExchangeWire.com

Ad Tech

Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff…

3 years ago

New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers…

3 years ago

Sharethrough Partners with Scope3 to Launch its First Green Media Products

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product,…

3 years ago

Acast Expands Automated Offering with Hire of Dimana Zaharieva as Programmatic Automation Manager

Acast, the world’s largest independent podcast company, has expanded its Acast automated team with the appointment of Dimana Zaharieva as…

3 years ago

An Opportunity to Rebuild the Foundations of Our Ecosystem: Measurement After Cookies

Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies…

3 years ago

Anzu Partners With Microsoft to Use the Power of Microsoft Azure to Enhance its Commitment to Clients

Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global…

3 years ago

How Ad Tech Can Benefit From Human-Centric Design

Ahead of ATS London 2022, Wa'el Aboutanos, director of business development in EMEA at Sharethrough, explains the benefits of human-centric…

3 years ago

AlgoriX Maintains High Standards with GeoEdge Partnership

Delivering its promise to set the bar high when it comes to video ad quality standards, global media and technology…

3 years ago

IAS – Australian Viewers Prefer the CTV Ad Experience Over Linear TV

Integral Ad Science, a global leader in digital media quality, today (24th May 2022) released new research on Connected TV…

3 years ago

Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics

Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced…

3 years ago