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Ad Tech Archives - Page 4 of 155 - ExchangeWire.com

Ad Tech

Taboola Expands Beyond Native Ads with Realize

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond…

3 months ago

How to Navigate the Perpetual Revolving Door of Measurement

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…

3 months ago

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped…

3 months ago

The Stack: Latest Ad Tech Stats

This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily  Out-of-home (OOH) revenue is on the rise, as…

3 months ago

What’s the State of Retail Media in 2025?

In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media,…

3 months ago

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in…

3 months ago

Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who…

3 months ago

goTom is Expanding: New Experts in Account Management, Customer Success & Marketing

This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience…

3 months ago

Yahoo Academy is Back: Nominations for Class of 2025 Now Open

Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation…

3 months ago

Is Attention the measurement ‘silver bullet’?

Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark…

3 months ago