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Ad Tech Archives - Page 3 of 155 - ExchangeWire.com

Ad Tech

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

2 months ago

AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being…

2 months ago

The Stack: Major Developments in Ad Tech

This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s…

2 months ago

Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a…

2 months ago

Digest: Google to Acquire Cybersecurity Startup Wiz for $32bn

Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of…

2 months ago

Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for…

2 months ago

The Wires 2025: First Wave of Judges Revealed

Which industry members will be judges at The Wires this year? Find out the first names revealed below… As 2025…

2 months ago

Turning Data into Solutions with the All In Census

With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion…

2 months ago

What’s Really Powering Ad Tech in 2025? Insights from Women at the Forefront

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But…

2 months ago

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the…

2 months ago