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Ad Tech Archives - Page 20 of 155 - ExchangeWire.com

Ad Tech

Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines…

2 years ago

Adludio Bolsters Global Operations With Appointment of Chris Allan as CEO

Adludio, the AI-powered platform delivering attention-led and data-driven mobile advertising, today (November 14th, 2023) announces the appointment of Chris Allan…

2 years ago

The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement…

2 years ago

The Wires Previous Winner’s Story: Sara Vincent, Ad Tech Personality of the Year 2022

Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad…

2 years ago

Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign

Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated…

2 years ago

Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer

Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years…

2 years ago

The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions…

2 years ago

AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans; Executive order aims to cut AI risks

In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook…

2 years ago

Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention…

2 years ago

AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3

In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3…

2 years ago