Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Ad Tech Archives - Page 2 of 155 - ExchangeWire.com

Ad Tech

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the…

2 weeks ago

AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding…

3 weeks ago

The MadTech Sketch: How to Break Up Google

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on…

4 weeks ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall…

4 weeks ago

Data Curation: Examining European Expansion

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes…

1 month ago

AdPlayer.Pro mejora su servidor de publicidad en vídeo, amplía sus capacidades de alojamiento de vídeo

AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha lanzado una serie de actualizaciones importantes en sus…

1 month ago

AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products,…

1 month ago

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced…

1 month ago

Labour’s Impact on UK Ad Tech: What has Changed So Far?

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted?…

2 months ago

Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing…

2 months ago