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Ad Tech Archives - Page 19 of 155 - ExchangeWire.com

Ad Tech

Predictions 2024: Open Web

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve…

2 years ago

Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up…

2 years ago

Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This…

2 years ago

Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over…

2 years ago

The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing…

2 years ago

Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones

Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the…

2 years ago

Women Lifting Women Initiative Expands with Launch of Mentorship Programme

The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its…

2 years ago

79% of Top Marketing Executives Report Boost in ROI Using AI Tools

BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI…

2 years ago

Coles Supercharges Retail Screens Through Broadsign

Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital…

2 years ago

Equativ Bolsters Strategic Advisory Board, Appointing Former PHD CEO Catherine Sullivan

Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO…

2 years ago