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Ad Tech Archives - Page 154 of 155 - ExchangeWire.com

Ad Tech

Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data

In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…

13 years ago

The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?

The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own…

13 years ago