The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland,…
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…