In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May…
Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT.…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…