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Ad Tech Archives - Page 15 of 155 - ExchangeWire.com

Ad Tech

Opti Digital’s Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its…

1 year ago

Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at…

1 year ago

Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech

Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab…

1 year ago

The Rise of Retail Media Networks

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some…

1 year ago

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media…

1 year ago

Exploring the Booming Landscape of In-Game Advertising

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game…

1 year ago

AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform.…

1 year ago

Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de…

1 year ago

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin,…

1 year ago

SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate

SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500…

1 year ago