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Ad Tech Archives - Page 143 of 155 - ExchangeWire.com

Ad Tech

Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…

9 years ago

Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tencent: China Ad Tech Still Evolving

China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that…

9 years ago

Smartclip vermarktet für IP und G+J; ADITION, ADEX, Roq.ad Partnerschaft

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung…

9 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

9 years ago

India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Deciphering China’s Role as Global Tech Innovation Hub

Thanks to their consumers' acceptance that new products need not be perfect, China's tech ecosystem has been able to thrive…

9 years ago

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…

9 years ago

EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…

9 years ago

Mobile Engagement Boosts Facebook Revenues

Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30…

9 years ago