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Ad Tech Archives - Page 141 of 155 - ExchangeWire.com

Ad Tech

Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…

9 years ago

BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions…

9 years ago

Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Ad Tech Funding in Decline; Ad Tech Renaissance Looming

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech…

9 years ago

Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…

9 years ago

Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

There was a lot of M&A this year in advertising technology. According to Eric Franchi's ad tech M&A tracker, there…

9 years ago

Thai Publishers Form Co-op to Fill Data Gap

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack…

9 years ago

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago