Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

APAC Brands Need More Than Data in Data-Driven Marketing

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated ‘Hub’

Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to…

• Measurement

APAC CMOs Must Take Lead in Defining Metrics

Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…

• Viewability

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Header Bidding

APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…

• Ad Tech

AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Display

Build or buy? A Framework for CTOs’ Biggest Call

Did you build the house you live in with your own hands, or did you buy or rent it from…