With global ad revenue wasted on fraudulent traffic reaching into double-figure billions in 2017, ad fraud remains an issue in the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Neal Richter joins…
The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
People who work remotely may sound like they are living the dream, and maybe they are. But they are professional,…
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy.…
The US market might be proving difficult to crack for dodgy Baywatch remakes, but for ad tech CEOs it’s a…