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Ad Tech Archives - Page 134 of 155 - ExchangeWire.com

Ad Tech

Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…

8 years ago

Looking Ahead to Ad Tech’s Monster Week in Europe

For one week every year the global ad tech community descends on London and Cologne to feast on product releases,…

8 years ago

TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China Ad Tech Players Don’t Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Publishers Dragged Down by SSP Codes

Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…

8 years ago

5 Things to Know About GDPR

It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects…

8 years ago

ATS London 8 Years on: Why Ad Tech Matters More than Ever in 2017

ATS London is now in its eighth year and I still remember our first event vividly. It took place in…

8 years ago

Bridging the Gap Between Publisher & Ad Tech Worlds: Q&A with Lulu Phongmany, PulsePoint

Transitioning from a position in publishing to a role in ad tech helped Lulu Phongmany, VP strategic partnerships, PulsePoint, bridge…

8 years ago