Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project,…
Everyone is talking about 'blockchain' – but why? In this Q&A with ExchangeWire, Zheng Zhang, CEO and co-founder of EnvisionX,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora…
Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, as deal…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…
Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at…