While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in…
ExchangeWire announces the launch of 'Ad Tech Personality of the Year 2017'. Now in its third year, the award recognises an…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…