Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to…
In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…
The discussion around the convergence of ad tech and martech shows no sign of abating, with analyst firm Forrester Research…
When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…